Our Mission
At Crossroads, our dedication to bringing the hope of Jesus to Western Canada is unwavering. We strive to inspire and connect with Western Canadian audiences through our dynamic and varied programming on YES TV, the YES TV app, CHEK, CITL, CHAT, and MIRACLE CHANNEL. But our mission goes beyond just broadcasting; we're actively involved in the communities across the region, both in person and digitally, to make a real, tangible difference.
One of our core services is the Crossroads Prayer Line, which offers support and spiritual guidance to families throughout Western Canada. We understand the importance of providing a listening ear and a source of hope during challenging times.
Our programming often features notable highlights from Western Canada, such as See Hear Love's month in British Columbia and special programming from Edmonton and Saskatchewan by 100 Huntley Street. We also feature Bible teachers and have commissioned the creation of new Bible resources from experts who live in Western Canada. These regional spotlights and collaborators allow us to connect with the unique stories, culture, and faith of the communities in the West.
Crossroads values the relationships with our generous donors and supporters, and we recently hosted a memorable event at the Calgary Stampede to connect and show our appreciation for their continued partnership.
Our dedicated hosts and leadership team are passionate about spreading the message of faith and hope. They frequently speak at churches and conferences across Western Canada, inspiring and uplifting audiences with their messages of Jesus and spiritual growth.
Additionally, our First Peoples Voices team is committed to nurturing strong connections with Indigenous communities in Western Canada. We've had the privilege of sharing incredible stories of resilience, such as those from the Cote Nation in Saskatchewan, where work with community garden programs is transforming lives by providing nutritious food and fostering a sense of unity.
Make a Difference: Your partnership on our mission will help serve, inspire, and uplift the people of Western Canada and beyond. Through our programming, community engagement, and heartfelt initiatives, together we can provide a source of hope and positivity in the lives of those we touch.